Facebook Image Sizes: Everything You Need to Know in 2026
Facebook has more image placement types than any other major social platform — profile photos, cover images, feed posts, Stories, event covers, group covers, ad formats, and link previews all have different required dimensions. Uploading the wrong size in any of these placements produces either blurry images, unexpected cropping, or layouts that look broken on mobile. This guide covers every Facebook image size for 2026 with exact pixel dimensions and practical advice for each format.
Facebook Profile and Cover Image Dimensions
Your Facebook profile photo is displayed as a circle at 170×170 px on desktop and 128×128 px on mobile. Upload at a minimum of 400×400 px for best quality after Facebook's compression. The profile photo is displayed as a circle in most interface contexts but appears as a square in some legacy views, so keep important content centered. Facebook cover photo dimensions are 820×312 px on desktop and 640×360 px on mobile. This is the same file displayed differently across devices — Facebook does not let you upload separate desktop and mobile versions. To ensure your cover photo works on both, design within the universal safe zone: the central 640×360 px rectangle. Content outside this zone will be visible on desktop but cut off on mobile. Keep your logo, key text, and primary visual elements inside this central zone. Facebook Pages under the new Pages experience use a slightly different cover image display: 1200×674 px on desktop. If you manage a Page rather than a personal profile, target 1200×674 px for the cover image. Facebook Groups have their own cover image dimensions: the recommended size is 1640×856 px, displayed at 820×428 px on desktop.
Facebook Feed Post and Link Preview Dimensions
Facebook feed posts support multiple image formats. For a standard photo post, the recommended dimensions are 1200×1200 px for square images and 1200×630 px for landscape images. Facebook renders these at a maximum of 1200 px wide on desktop, so uploading at 1200 px is optimal. For carousel posts — multiple images in a swipeable format — each image should be 1080×1080 px in 1:1 square format for consistent presentation. When you share a URL as a Facebook post, Facebook displays a link preview card that includes a thumbnail pulled from the page's OG (Open Graph) meta image tag. The standard OG image dimensions are 1200×628 px, which translates to a 1.91:1 aspect ratio. If you manage a website, ensure all important pages have OG image meta tags at this dimension — Facebook pulls this image to represent the link. Without an OG image tag, Facebook uses a best-guess image from the page content, which often produces suboptimal thumbnails. Facebook Instant Articles and News Tab articles use similar image dimensions to standard posts. For all photo posts, Facebook recommends uploading in JPG or PNG format, with a minimum width of 476 px for feed display. Images narrower than this minimum display with visible letterboxing.
Facebook Stories and Video Thumbnail Dimensions
Facebook Stories use the same 9:16 vertical format as Instagram Stories: 1080×1920 px at a minimum of 1080 px width. Stories are displayed full-screen on mobile, and the interface overlays — profile photo, name, time indicator, reactions — occupy the top 250 px and bottom 250 px. The design safe zone is 1080×1420 px centered vertically. Stories disappear after 24 hours unless saved as Highlights. Video thumbnails on Facebook display at different sizes depending on context. Videos shared as feed posts display with a 1200×675 px (16:9) thumbnail in the feed. Facebook video upload recommends that video thumbnails (selected as still frames or custom uploads) be at least 1280×720 px. Facebook Live thumbnails are automatically generated from the video stream. For Facebook Watch, video thumbnails should be 1280×720 px in 16:9 format. Facebook Reels (Facebook's short-form vertical video feature) uses the same 1080×1920 px dimensions as Stories for both the video and cover image.
Facebook Ad Image Dimensions
Facebook Ads — delivered through Meta Ads Manager — have specific image size requirements that vary by ad format and placement. Here are the most important formats. Single Image Ads in the Facebook Feed: 1200×628 px for landscape, 1080×1080 px for square. Instagram Feed and Facebook Feed simultaneously (recommended for most campaigns): 1080×1080 px square, which works in both feeds. Carousel Ads: each card image at 1080×1080 px. Collection Ads: cover image at 1200×628 px, individual product images at 1080×1080 px. Stories Ads (Facebook and Instagram): 1080×1920 px. Right Column Ads (desktop only): 1200×628 px, but this format is less commonly used. Facebook also has a text-to-image ratio rule for ad images: images with more than 20% of their area covered by text may be reduced in delivery or rejected. Keep text in ad images minimal and position it in a small area of the image. Use WikiPlus Social Media Image Resizer to resize your ad creatives to the correct dimensions for each placement — the tool's Meta Ads presets cover all major ad formats.
Frequently Asked Questions
- Why does my Facebook cover photo look different on mobile versus desktop?
- Facebook displays the same cover photo file at different dimensions depending on the device. On desktop, the full 820×312 px crop is visible. On mobile, the image is displayed at 640×360 px — Facebook crops the left and right edges and shows only the central 640×360 px region. If your cover photo has important content (a logo, a tagline, key visual elements) near the left or right edges, it will be cut off on mobile. The fix is to redesign your cover photo with all important content in the central 640×360 px safe zone. WikiPlus Social Media Image Resizer's Facebook cover preset includes a safe zone guide overlay.
- What is the maximum file size for Facebook image uploads?
- Facebook's maximum file size for images is 10 MB for standard photo posts and 4 MB for profile photos. In practice, well-compressed JPEG images at the recommended dimensions are typically 200 KB to 1 MB, well below these limits. PNG files can be larger and may occasionally exceed the 10 MB limit for very large source images — in these cases, export as JPEG at high quality instead.
- Does Facebook compress images the same way for personal profiles and business pages?
- Facebook applies slightly different compression to images depending on the account type and the placement context. Business page posts and ad images generally receive slightly higher quality compression than personal profile posts, as Meta has a commercial interest in maintaining quality for paying advertisers. For personal profile posts, uploading as PNG rather than JPEG can sometimes produce better results because Facebook's JPEG-to-JPEG recompression compounds quality loss, while PNG-to-JPEG starts from a lossless source.