LinkedIn Banner and Post Size Guide 2026
LinkedIn is the primary professional networking platform, and the visual quality of your LinkedIn presence directly affects how others perceive your professional credibility. Correctly sized images — from your personal banner to your post images and company page cover — signal attention to detail and professionalism. This guide covers every LinkedIn image dimension for 2026 and explains how to prepare them using WikiPlus Social Media Image Resizer.
LinkedIn Personal Profile Image Dimensions
LinkedIn has two primary images on a personal profile: the profile photo and the background banner. The profile photo displays as a circle at various sizes across the platform — in your profile header at approximately 200×200 px, in feed post attributions at 48×48 px, in connection suggestions at 56×56 px, and in messaging at 40×40 px. Upload your profile photo at 400×400 px at minimum, ideally 800×800 px. LinkedIn recommends keeping the photo file size below 8 MB and supports JPG, GIF, and PNG formats. The LinkedIn personal background banner — the large horizontal image behind your profile photo — displays at 1584×396 px (a 4:1 aspect ratio). This is a crucial personal branding opportunity that many users leave as the default blue gradient. Upload a custom banner image at exactly 1584×396 px. The banner must work with the profile photo circle overlapping the left side of the lower portion — the profile photo occupies the lower-left area of the banner on desktop. Design the most important content (a professional tagline, brand colors, key imagery) in the right two-thirds of the banner to avoid the profile photo overlap area. Maintain the center-bottom area as relatively clean to ensure legibility across both desktop and mobile display.
LinkedIn Post Image and Article Hero Dimensions
LinkedIn feed posts can include images in multiple formats. The standard recommendation for a LinkedIn feed image post is 1200×627 px (a 1.91:1 aspect ratio), which matches the LinkedIn thumbnail display in the feed. Square images at 1200×1200 px also display well in the LinkedIn feed and are increasingly popular because they occupy more vertical space. LinkedIn link preview images (when you share a URL) are pulled from the page's OG meta tag at 1200×628 px — if your website uses the standard 1200×628 px OG image format, LinkedIn will display it correctly. For document posts (carousels of PDF pages shared as documents on LinkedIn), each page is displayed as a landscape slide. For carousel documents, design pages at 1080×1080 px (square) or 1200×628 px (landscape) for best display quality. LinkedIn Newsletter cover images — for LinkedIn newsletters (the blogging feature) — should be 1920×1080 px (16:9). LinkedIn Pulse articles use a hero image at 700×400 px displayed width, though uploading at 1400×800 px provides a higher-resolution source for the platform. Events posted on LinkedIn use a cover image at 1600×900 px (16:9 landscape).
LinkedIn Company Page Image Dimensions
LinkedIn company pages have a distinct set of image dimensions from personal profiles. Company page logo: displayed at 300×300 px on the page and at various smaller sizes across the platform; upload at 400×400 px minimum, ideally 800×800 px. Square format with the logo centered and sufficient padding around the edges works best across all display contexts. Company page cover image: 1128×191 px (approximately a 6:1 aspect ratio) — this is much wider and shorter than a personal banner, creating a narrow banner strip. Design for this ratio specifically; repurposing a personal banner image will result in heavy cropping. Company page overview image (under the About section): 900×600 px. Life tab page images: 900×600 px for photos. Showcase pages use the same dimensions as company pages. LinkedIn now also supports video covers for company pages — the video thumbnail should be 1920×1080 px. For sponsored content (LinkedIn Ads), single image ads use 1200×628 px for landscape and 1200×1200 px for square. Sponsored content image size limits: maximum 5 MB, JPG or PNG.
Designing a High-Impact LinkedIn Banner
The LinkedIn personal banner is one of the most overlooked opportunities in professional online presence. Most professionals either leave the default blue gradient or upload a generic landscape photo. A thoughtfully designed LinkedIn banner can communicate your specialty, value proposition, and professional identity at a glance. Effective LinkedIn banners for individuals typically follow one of three patterns. The first is a clean color field with minimal text — typically a professional tagline or role description in large, legible type against a solid or gradient background in your personal brand colors. This approach is simple to execute and reads clearly on both desktop and mobile. The second pattern is a visual that establishes context — a subtle image of your industry environment (a code editor, a design workspace, a financial chart) with your name and role as text overlay. The visual adds personality without distraction. The third pattern is social proof — featuring a recognizable brand you've worked with, a publication you've been featured in, or a certification logo. This requires some personal credibility to work authentically but is highly effective for consultants, freelancers, and speakers. In all three cases, design the 1584×396 px canvas with key content in the right two-thirds. Use WikiPlus Social Media Image Resizer's LinkedIn banner preset to ensure exact dimensions, then add your design in any image editing tool before uploading.
Frequently Asked Questions
- Why does my LinkedIn banner look cropped on mobile?
- LinkedIn displays the personal banner at different crops on desktop and mobile. On mobile, the banner is displayed at a narrower view that crops the left and right edges, showing primarily the central portion of the 1584×396 px image. Additionally, the profile photo shifts to a more centered bottom position on mobile rather than bottom-left. Design your banner with the most important content in the central 800×396 px area to ensure it is visible on both desktop and mobile.
- What is the best LinkedIn post format for maximum reach?
- LinkedIn's algorithm has consistently favored native document posts (carousels uploaded as PDFs), video posts, and text-only posts that generate discussion over standard image posts. For image posts, square format (1200×1200 px) takes up more vertical feed space than landscape and typically sees slightly higher engagement. Link preview posts (sharing a URL) generally see lower reach than native content posts. For maximum reach, create content that is natively hosted on LinkedIn — document carousels, native video, and newsletter articles — and supplement with standard image posts rather than link shares.
- Can I use the same banner image on LinkedIn and Twitter/X?
- The aspect ratios are very different — LinkedIn personal banner is 4:1 (1584×396 px) and Twitter/X header is 3:1 (1500×500 px). Using the same source file on both will result in different crops and likely a design that doesn't work well in either format. The better approach is to design a master banner at a large size and export platform-specific crops using WikiPlus Social Media Image Resizer, adjusting the positioning of key elements for each platform's aspect ratio.